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Cinergy Breaks Ground in Midland, Texas

(Dallas, TX)—Thursday, November 1 at 4:30pm Cinergy Cinemas breaks ground in Midland on their newest state-of-the-art, eleven screen digital theater and entertainment complex.

Scheduled to open in summer of 2013, Cinergy Cinemas in Midland will be a hybrid cinema eatery combining the all amenities of a state-of-the-art digital theatre, the food and drink offerings of a dine-in cinema, and the thrilling components of a family entertainment complex. The 50,300 square foot, $14 million cinema complex/entertainment center will be in the Gateway Plaza retail development at Business I-20 and Loop 250. Cinergy in Midland will boast the largest screen between Dallas/Fort Worth and Phoenix, as well as an arcade, laser maze, Lasertron, laser tag & ropes course.

To appropriately begin construction of this theater-anchored family entertainment center, VIPs at the ground breaking will dig their shovels into a large pit of movie popcorn instead of dirt. The ceremony will take place at 1917 Liberty Road in Midland.

Cinergy Cinemas is a unique concept that combines restaurant-quality food and beverage offerings with family entertainment center amenities, along with theater amenities that are second-to-none. This state-of-the-art facility will boast the largest screen between Dallas/Fort Worth and El Paso. Cinergy’s stadium-style seating is designed with ‘Texas-sized’ leg room of 50 inches between all rows. Ultra comfortable leather chairs adorn every theater complete with oversized recliners and foot rests on the front row of each theater. With a huge arcade and gaming area complete with over 50 games and a laser maze, this cinema will be unlike anything West Texas has ever seen! It will have five private party rooms, a giant two-story, 5,000 square foot, 58 person Lasertron laser tag arena, a blacklight, elevated ropes course above the lobby and arcade for maximum fun.

“The Midland/Odessa market is one of the largest in the state that does not have a dine-in theatre or large format screen,” Cinergy Cinemas CEO Jeff Benson said. “We have taken the movie-going experience to a whole new level. With a 2,000+ square foot ropes course suspended over the arcade, there will literally be people hanging from the ceiling. This will be the most exciting place in the Permian Basin region to go to the movies, have a birthday party, or even a corporate team-building event.”

Janice Havens, President of The Havens Group, Inc., the real estate broker for the Gateway Plaza development, says, “We are proud to continue to bring new business growth into the Midland/Odessa market, especially to Gateway Plaza. We have plans to continue to create a retail center, which will serve the entire Permian Basin. Cinergy Cinemas is an important key component for the forthcoming development at this gateway to the City of Midland.”

According to Jamie Benson, Vice President, “From a movie experience perspective, what will really set this theatre apart will be the special Hyper Digital Experience screen, dubbed HDX.” The HDX entertainment environment will feature the largest screen between Dallas/Fort Worth and Phoenix at 67 feet wide. It will feature a wall-to-wall and ceiling-to-floor screen, similar to an IMAX, ultra high-end leather seating, a custom sound system featuring crisp, clear digital sound, and digital images delivered by a Christie 4K DLP digital projector. It will be the place to watch the biggest Hollywood blockbusters.

Cinergy Cinemas features a full menu of chef prepared American favorites such as half-pound Angus burgers, hand-tossed pizzas, tasty appetizers, and grilled sandwiches. Food items are cooked to order and brought to the auditorium where the customer is paged to come to the food pick-up area in the theatre. Thus, patrons never have to leave their auditorium to get their food. This method of delivery is far less distracting than normal dine-in theatres that have waiters and waitresses. To make the evening more memorable for our adult patrons, beer and wine will also be available.

Dennis Butler, Partner in Cinergy Cinemas says, “It is no secret that the Midland/Odessa market is booming as it has the lowest unemployment rate in the state. I’ve got family in Midland and they tell us first-hand that this project is badly needed and will be very well received.”

The project will create between 75 and 100 temporary construction jobs with approximately 85 full- and part-time employees staffing the cinema upon opening.

DVA Architecture from Atlanta is designing the complex as they specialize in cinema and dine-in theatre design.

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