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Cinema Chain Cinergy Bets On Esports To Survive Coronavirus Pandemic

Cinergy, a cinema chain with locations in Texas and Oklahoma, has entered the world of esports in an attempt to find new business models as the pandemic has a serious impact on the industry.

The chain of cinemas will run an online esports league in partnership with Harena Data, in an attempt to keep customers engaged with the brand and offer a way to socialize like they would at a Cinergy location while the pandemic is taking place.

While the league will focus on fun, which perhaps explains the strange initial choice of Mario Kart for the first competition, and keeping customers engaged, the chain hopes that esports can become a larger part of the business in the coming months, and provide a much-needed lifeline as the pandemic has decimated the cinema industry.

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